Los efectos de la cultura organizacional en la innovación de las pequeñas empresas de un país en desarrollo
DOI:
https://doi.org/10.15628/holos.2019.6644Palavras-chave:
Cultura organizacional, Innovación, Mipymes, Modelización de Ecuaciones EstructuralesResumo
En este nuevo milenio, toda organización debe encontrar la estrategia que le permita el logro de ventajas competitivas, por tal razón, una de las estrategias que mejores resultados puede generar a las empresas de menor tamaño es la innovación. En este sentido se realizó una investigación empírica de tipo explicativo a partir de una muestra de 251 micro, pequeñas y medianas empresas del estado de Guanajuato, con el propósito de conocer los efectos de la cultura organizacional en el nivel de innovación de este tipo de empresas. Los resultados obtenidos a través de la Modelización de Ecuaciones Estructurales permiten inferir que los efectos de la cultura organizacional tienen una fuerte influencia positiva y significativa en el nivel de innovación de este tipo de empresas. Por lo tanto, los tomadores de decisiones deben implementar dentro de sus organizaciones esta práctica estratégica empresarial en la que se fortalezcan la creatividad y el desarrollo de nuevos productos para obtener resultados organizacionales deseados.
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