THE INFLUENCE OF MINDFULNESS ON MEMORABLE TOURISM EXPERIENCES  AND ITS CONSEQUENCES

Mariana de Freitas Coelho; Marlusa de Sevilha Gosling; Guilherme Lohmann; Humberto Elias Garcia Lopes

doi:10.15628/holos.2024.15331

Autores

Mariana de Freitas Coelho UFPR https://orcid.org/0000-0002-7081-1429
Marlusa de Sevilha Gosling Universidade Federal de Minas Gerais https://orcid.org/0000-0002-7674-2866
Guilherme Lohmann Griffith University (Brisbane, Australia) https://orcid.org/0000-0002-3374-9734
Humberto Elias Garcia Lopes Pontifícia Universidade Católica de Minas Gerais https://orcid.org/0000-0002-6207-2726

DOI:

https://doi.org/10.15628/holos.2024.15331

Palavras-chave:

memorable tourism experience., memorable trip., travel and personal transformations., mindfulness., structural equation model.

Resumo

Este artigo analisa os efeitos mútuos de atenção plena e experiências turísticas memoráveis (MTE) e suas consequências. Adotamos uma abordagem inovadora em que a atenção plena é considerada um antecedente de MTE. Esta abordagem nos permite desenvolver e testar um modelo teórico usando a técnica de modelagem de equações estruturais. Esse modelo testa uma escala de MTE e seus consequentes, como transformações pessoais, bem-estar subjetivo, intenções comportamentais, apego ao lugar e memória. Um questionário sobre MTE nos últimos dois anos teve 1.187 respondentes. Os resultados indicam que a atenção plena impacta negativamente o MTE, embora a literatura tenha mostrado que a atenção plena e as experiências de viagem estão positivamente relacionadas. Também confirma que as MTEs provocam transformações pessoais para os turistas em termos de aprendizagem, habilidades e comportamentos. Gestores dispostos a promover experiências memoráveis devem proporcionar experiências inovadoras que possam evocar emoções e gerar transformações pessoais.

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Biografia do Autor

Mariana de Freitas Coelho, UFPR

Mariana de Freitas Coelho é Professora de Marketing da Universidade Federal do Paraná, Curitiba, Brasil. Coordena o grupo de pesquisa Mercademia, que visa unir academia e negócios. Os seus interesses de investigação incluem Turismo de Experiência, Marketing Experiencial, Marketing Digital e Hotelaria. Contribuições: revisão da literatura, método, coleta de dados e discussões.

Marlusa de Sevilha Gosling , Universidade Federal de Minas Gerais

Marlusa de Sevilha Gosling é Professora Titular de Marketing da Universidade Federal de Minas Gerais (Brasil), doutora em Administração pela mesma Instituição. Tem uma experiência de pós-doutorado em Gestão de Turismo na Universidade do Algarve onde atualmente é bolsista visitante. Ela é a editora-chefe da revista Marketing & Tourism Review. Sua experiência em pesquisa é em turismo, marketing e gestão estratégica. Contribuição: desenho do artigo, modelagem, método e revisão.

Guilherme Lohmann , Griffith University (Brisbane, Australia)

Gui Lohmann é professor titular em Transporte Aéreo e Gestão de Turismo na Griffith University (Brisbane, Austrália). Ele é autor de vários livros, incluindo “Teorias do Turismo: conceitos, modelos e sistemas” publicado pela CAB International e co-editor do livro “Turismo no Brasil: ambiente, gestão e segmentos” publicado pela Routledge. Gui é o fundador e ex-diretor executivo da ABRATUR, a Academia Internacional para o Desenvolvimento da Pesquisa em Turismo no Brasil. Contribuições para o artigo: tradução, revisão completa e sugestões.

Humberto Elias Garcia Lopes , Pontifícia Universidade Católica de Minas Gerais

Humberto Lopes é Professor Titular do Programa de Pós-Graduação em Administração da Pontifícia Universidade Católica de Minas Gerais (PPGA/PUC Minas). Seus interesses de pesquisa são: 1) novas tecnologias em marketing: criptomoedas, blockchain e redes sociais; 2) marketing digital em mercados competitivos; 3) comportamento do consumidor nos mercados tradicional e digital; 4) Análise de marketing e estratégia sob a ótica da Economia Austríaca; 5) Modelos quantitativos multivariados em marketing e estratégia. Contribuições para o artigo: tradução, revisão completa e sugestões.

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